Search Engine Optimization Training in Kathmandu, Nepal

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Website & Search Engine Optimization Training :

Ranking higher on Search Engines can make or break any venture’s success. There are more than a billion websites worldwide and they are battling with each other to rank higher in the search engines. Hence, there is a huge scope for search engine optimizers.

Search Engine Optimization Training Prerequisite :

We expect you to have a basic understanding of how websites work. Other than that there are no prerequisites.

Course Breakdown

Week 1

SEO Overview

  • How SEO can benefit your business
  • The fundamentals of how search engines function 
  • What is Page Rank and its place in today’s SEO 
  • White-hat vs. black hat SEO 
  • Google’s most significant and latest algorithm changes 
  • What’s not recommended- SEO

 

Week 2

Keyword Analysis and Research

  • What is keyword research and why is it important. 
  • How to identify buyer personas 
  • 4 types of keywords to target and prioritize 
  • How to conduct user intent based keyword research 
  • How to evaluate keyword competitiveness 
  • Recommended keyword research tools to expand your keyword list 
  • Advanced keyword research techniques
  • Keyword Research Tools 

Week 3

On page Optimization

  • What is on-page optimization and why is it important? 
  • On-page SEO cheat sheet 
  • Hands-on on-page optimization 
  • Title tags: Best practices 
  • Domain & URL: Best practices 
  • Meta description: Best practices 
  • Image optimization: Best practices 
  • How to rank on Youtube and video optimization
  • Site architecture: Best practices 
  • Design and Site Structure: Best practices 
  • Mobile optimization and common mistakes to avoid 
  • Content optimization 
  • Accessibility for search engine spiders

 

 

Week 4

Off Page Optimization 

  • Submission top the search engine 
  • Local Marketing 
  • Directory Summission 
  • Article Submission 
  • Free clasified 
  • Forums
  • Press release 
  • Video Optimization 
  • Link Building 
  • Promoting the home page
  • Black hat/ White Hat/ Grey hat SEO
  • Blog coments and Reviwews
  • Profile listing
  • Blog commenting
  • Press release distribution

 

Week 5

Link Building 

  • Why use links? 
  • Anatomy of a quality backlink 
  • 3 major off-page SEO ranking factors 
  • What to do if you receive a search engine penalty 
  • How to fix a search engine penalty 
  • 7 effective link building strategies 
  • How to do effective email outreach 
  • Link building process 

 

Week 6

Mobile SEO

  • What is mobile SEO
  • Optimize your site for mobile friendly
  • Select a mobile Configuration  
  • Inform Google and Search Engine  
  • Avoid Common mistakes 
  • Local / International SEO

 

Week 7

Important Tools 

  • Keyword analysis tools  
  • Localized Keyword research tools 
  • Initial Site Audit Tools  
  • Google Adwords
  • Google Analytics
  • Web Master Tools 

 

Week 8

SEO Reporting and Evaluation 

  • Evaluation Test 
  • SEO Strategies Implementation 
  • Website Position Analysis 
  • SEO Monthly Reporting 

Course Details

Introduction
SEO (Search Engine Optimization) is a technique applied to increase the visibility of websites without paying. Most SEO professional work hard to make sure a website ranks higher on search engines like Google, Yahoo, and Bing, for certain keywords. SEO professionals use code, information architecture and user experience to improve a site’s visibility.

Scope
There are more than 644 million active websites in the world. All of these websites are vying for better positions on search engines for particular target words called keywords. It is the job of SEO to use different tactics and tools to increase the visibility of websites on search engines. SEO is highly in demand and SEO professionals are paid a handsome salary.

What you will learn
Rilllmark has established its curriculum according to the job market.  You will be gaining hands-on experience as you will see the impact of your actions in real time. We will teach you how to use important SEO tools to show the statistics of a website. This will enable you to identify the website’s strengths and weaknesses.

   

Ram Krishna Pudasaini

Digital Marketing Specialist

Introduction

I am a Digital Marketing Specialist responsible for developing digital plans and strategies to promote companies, products and services online. In my class, I will focus on designing, creating and developing digital marketing plans utilizing social media, SEO, web analytics, email marketing and other digital marketing campaigns.